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Basic SEO – Search Engine Optimisation Tips

Here are a some basic seo tips and techniques on how to optimize your webpage and increase your ranking in search engines. Always remember that search engine optimisation take times and for new domain it’s impossible to get your website to reach the top rank in just a few weeks.

Keyword in domain name – The first thing a search engine spider looks for when visits a website is the title tag but the second most important thing is the URL. It’s important to remember that there are multiple components within the URL. Firstly is the filename which should contain similar keywords to your title tag. Secondly, The domain name is another element of the URL and thirdly, a relevant keyword or two can also help you out.

Many website have problems in presenting themselves. The problem is that the domain name and title tag aren’t really comparable since most website have only one domain name. The method in solving this problem is using a group of keywords which applied to the entire site. Your group of keywords should be relevant to everything on the website. For example if you have website about various types of cars, you might want to have word “cars” in your domain name and include specifics models in the names of your files and folders. having a keyword in your domain can be very helpful to establish a good presence in search engines. That’s not the only thing you should think about when choosing a domain name, it’s also important that the name can be easily memorable, and brand able but including a keyword is an excellent way to establish a website and promote better rankings.

Title Tag – When come to SEO this tag is one of the best search engine optimization techniques that can be use. It is very important to include the right text in the title tag of each page. Every page should have it’s own title tag, each title tag should include the keyword that you are targeting along with sub-keywords that associated with the main keyword that you seek to drive internet traffics from. Many times I see titles such as “Article” or “Contact us”. Don’t expect anybody to search for that term. Change how you write your title tag of your page for example “Free article on …(your keyword phrases) ” or “Contact the …(your keyword phrases) “. This is the
single most important place to include your keyword phrases. Here are a few tips …

Firstly, words need to make sense (no one will click on a link if it’s a collection of unrelated words). Secondly, if you put too many words in your title you run the risk of decreasing their power and
confusing the search engines. Thirdly, you’ll confuse your readers if you mess with stuffing titles and too many words.

ALT Tags – Many people often ignore this tags but in reality this tags is one of the techniques that can raise the keyword density of a web page. You should included your main keywords in ALT tags but be careful, over doing can cause you to be banned by search engines and your PageRank (PR) could drop.

A picture might be worth a thousand words, but search engines don’t read pictures. Make sure your key search terms are written out in text. This mean that you should not just show pictures but also write out the names and possibly a keyword description with the title.

Link Popularity – This is the most powerful SEO tool. If you want your website to be index by search engines, you should have at least 1-2 links coming back to your website from other
website that have been visited by web crawler (spider). The method of increasing your website PageRank depend on number and quality of the website that link back to your. Keywords should be in the links, along with the sub-keywords and keep the link name as short as possible because this creates an easily readable keyword term for the search engines to recognize.

Link strategy – Try choosing the right keywords.The most searched terms might not be the best nor the term with the least competition. The search engine will rank highest those websites it feels are most “important”. This means you have to show that your website is most important. Make sure you have content. Text content equals importance on the Internet. Links, both coming in and going out, are key. Connectivity equals importance on the Internet. Get listed in
the major directories such as DMOZ, Yahoo, Zeal, JoeAnt, etc.. as this also is a measure of importance. Here are a few best and powerful tips on links …

>> The total number of incoming and outgoing links
>> The importance of the sites you link to and from
>> The relevancy of the sites you link to and from
>> Which pages on their sites and on yours are being linked
>> What you include in the incoming and outgoing links
>> Where on the page the links are placed
>> How many links are on those pages
>> How many pages are linked to or have outgoing links
>> The ratio of links to content on the pages involved

Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation which Google frowns upon. For example, use your URL sometimes and your company name other times.

Keyword Density – You should research your page first before deciding the keywords that you want to target. You should use the keywords only once in the title tag, once in the heading tag, once in bold text, and then shoot for the keyword density to be between 5% to 20%, Remember don’t over do. Keywords should also be located everywhere throughout your website. Place them in all locations.

Have several pages of articles related to your websites topic. Use a different keyword search term for each article.

Page Size – Keep it as low as possible and should be between 5k and under 15k, Remember people don’t like to wait for a long time even if the website has the best graphics and pictures. Loading speed is very important because robots, spider or web crawler will crawl your web page easier and faster.

Contents – Content is king. The more pages the better because you will have more chance that your website will be indexed by the search engines. Your web page should have content that related to the target market. You should also links your visitors to other related content with in your own web site. Webpages should have content that’s related to the targeted market. Link your visitors to other valuable and related content within your own site.

Site map – A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. Any new page or content should be easily reachable through 1-3 pages of content. Linking back to your main home page will help you get indexed faster and achieve a higher PageRank. A small site needs a site map, too. It’s called the navigation bar. Navigation menu should appears on every
single page of your website.

Avoid duplicate content – Search Engines doesn’t like duplicate content so make sure all the content on your website is different on every pages. Many of the navigation elements such as headers, footers etc. is the same, but make sure that each page has marginally more unique content. Some search engines give a penalty for duplicate content, while others just ignore it. Just make your content unique. If anything else, it benefits your site visitors.

Avoid using Flash – Some search engines claim that they can index some flash content but it is still in its infancy. An entire website does not need to be built in flash. Use flash wisely and make sure any text that is output by flash is rendered as html text so search engines can see it. If possible, avoid flash completely.

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